Research for healthier information ecosystems

See the evidence
behind the headline.

ARTICLE IMAGE
Nutrition

Could your morning coffee help you live longer?

A new study suggests a possible association between regular coffee consumption and...

HEALTH CLAIMS NEWS MEDIA NEWS ANALYSIS NEWS CORPUS CLAIM MINING CLAIM EXTRACTION TOPIC CATEGORISATION MEDICAL NER CONTENT ENRICHMENT ADVERTORIAL DETECTION CLAIM VERIFICATION FACT CHECKING EVIDENCE ALIGNMENT TRUSTED SOURCES EVIDENCE LAYER SCIENTIFIC EVIDENCE HEALTH LITERACY RESPONSIBLE AI TRUSTED JOURNALISM PUBLIC HEALTH INFORMED DECISIONS MEDIA RESEARCH MISINFORMATION HEALTH INFORMATION CONTEXT TRANSPARENCY TRUST

The challenge

Health information travels fast.
Context often does not.

01

Claims are numerous

Food, fitness, body image, treatments and public-health topics appear throughout news and social media.

02

Context gets lost

Uncertainty, study design, populations and important limitations may disappear as research becomes a headline.

03

Advertorial content

Health claims can be part of paid or commercially influenced content and require careful interpretation.

04

Real-world harm

Health misinformation can affect vaccination, diets, treatments, trust and collective public-health decisions.

Selected evidence

Numbers behind the argument.

The VITAL vision

Not another verdict engine. An explainable evidence layer.

VITAL is being developed as a Norwegian-built infrastructure for health and lifestyle news claims: a platform that analyses reporting, connects claims to evidence and context, and helps people understand uncertainty without reducing complex research to a simplistic true-or-false label.

Illustrative VITAL evidence view
Health article Evidence view
Example article

Can an evening walk improve your sleep?

A fictional article suggests that an evening walk improves sleep quality and presents the finding as a general recommendation.

Health claim Observational study

Illustrative concept only — not a real verification result.

01

Extract claims

Identify the health claims contained in news articles.

02

Grade evidence

Show the quality, scope and limitations of relevant evidence.

03

Offer alternatives

Connect readers to additional trusted sources and context.

04

Adapt communication

Present useful explanations for readers, journalists and researchers.

In practice

Designed for the moments
where context matters.

VITAL explores how the same research engine can support readers, journalists and researchers at different points in the information journey.

Reader experience

Understand a claim without leaving the story.

Readers can receive concise, clearly signposted context beside an article—helping them distinguish between what a study found and what a headline implies.

01
Notice uncertainty

See study type, limitations and scope.

02
Explore alternatives

Find additional context and relevant sources.

03
Make informed choices

Use evidence without requiring specialist expertise.

The VITAL approach

From health-news claims
to evidence and context.

01

News corpus

Build and maintain a large collection of health and lifestyle news articles.

INPUT
02

Claim mining & categorisation

Extract article topics and identify the health claims they contain.

EXTRACTION
03

Evidence alignment

Compare claims with trusted sources and relevant supporting evidence.

VERIFICATION
04

Communication

Present useful context, explanations and alternative sources to different users.

EVIDENCE LAYER
CORE RESEARCH QUESTION

Which health claims are present, how are they framed, what evidence do they align with, and how should this be communicated to different users?

01

Which claims are present?

Identify health claims across large collections of lifestyle and health news.

02

How are they framed?

Examine wording, sentiment, article categories and advertorial characteristics.

03

What evidence supports them?

Compare claims with trusted sources and assess whether evidence aligns with the reporting.

04

How should context be communicated?

Design an evidence layer that works for readers, journalists and researchers.

Hands-on example

See how an article
could become explorable.

The article, claims, evidence details and source references below are generated solely to demonstrate the intended interaction.

Example content

Two cups of coffee a day may protect your heart, new study suggests

Researchers following an example group of adults reported an association between coffee consumption and cardiovascular outcomes.

The researchers observed a difference between groups, although the study design cannot establish that coffee caused the outcome.

The article also reports that , which readers could interpret as a general recommendation.

An accompanying summary concludes that , despite possible differences between populations and individual health circumstances.

Current research

A growing research engine
for health-news analysis.

The current engine works with a processed subset of the wider collected dataset. Research outputs continue to evolve as datasets, methods and evaluations are refined.

CURRENT RESEARCH ENGINE

processed news articles currently available in the research engine

WIDER RAW DATASET

health and lifestyle articles collected for research

ADVERTORIAL MODEL

accuracy reached by the fine-tuned ModernBERT model

01

Data collection

NewsCatcher API and corpus construction

02

Cleaning & enrichment

Media Bias Fact Check, NER, Medical NER, sentiment, embeddings and advertorial detection

03

Claim mining

Claim extraction, Factiverse API and article categorisation

04

Data analysis

Current English-language health-news study

Research outputs

Raw article dataset Approximately four million collected articles
Cleaned English subset Sources from the US, Canada and UK
Two labelled samples 1,000 advertorial + 1,000 category-labelled articles
Advertorial identification Fine-tuned ModernBERT model

Preliminary findings

Early signals from
the ongoing study.

These findings are preliminary and should not be interpreted as final project conclusions.

01 PRELIMINARY FINDING

Advertorial content scores higher on factual accuracy

Current analysis suggests that advertorial health content scores higher on factual accuracy than regular health-news content.

02 PRELIMINARY FINDING

Positive articles show more supported claims

Positive articles are associated with a higher share of supported health claims.

03 PRELIMINARY FINDING

Accuracy varies by medical topic

Factual accuracy scores differ significantly between the medical topics covered by news articles.

The people behind VITAL

The current
VITAL team.

Collaboration direction

Research strengthened
through collaboration.

VITAL’s research engine, claim explanations and evidence-layer research can be combined with Factiverse’s AI credibility checks, claim detection and verification capabilities.

VITAL research engine Factiverse verification

A Norwegian, research-based health-information resilience stack

Research environment

Verification technology